Within today’s world, business is extremely fast-paced, and standing out from the crowd is proving to be more and more difficult. A neglected tool for your business that needs more attention is the lanyard. Lanyards have so many benefits that your business could be missing out on! Below, Aspinline have included the main benefits of incorporating lanyards into your world.
Great for Security
One of the main benefits of using lanyards for your business is that they are great for lowering security risks! Lanyards can be customised to your brand with colours, logos, and designs and usually include an ID card. Therefore, you are setting a standard for your business by having staff to wear lanyards providing the opportunity for trespassers to be caught out quickly decreasing security threats.
Improves Brand Recognition
There are many occasions where lanyards will be used in your business, however, one of the most common places is at events such as trade shows where there are countless other companies fighting for attention. By having your staff wearing branded lanyards, you are proving a sense of unity, trust, and professionalism which will help you stand out from the crowd.
They Have the Potential to Increase Your Profits
More so for person-to-person selling, lanyards have the ability to increase your sales, as wearing them when you are trying to sell something really can boost that first impression to your potential customers creating a sense of professionalism.
They Are Inexpensive
Lanyards are an extremely affordable marketing tool, and are even more affordable when you are buying in bulk! Marketing is notorious for being expensive, so why not jump at the opportunity of utilising this low-cost marketing tool?
They Are Convenient
Lanyards can be extremely convenient as it decreases the chances of losing objects and muddling around in your bag for the likes of your ID card, keys and more. Additionally, their length makes it extremely convenient to reach out and touch your card at entrance points.
Another benefit of lanyards is that most of them are created from strong materials such as nylon and polyester. Being an inexpensive product, they are extremely durable and can even last a lifetime if kept well. Therefore, replacements of lanyards are not common.