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    Home»Marketing

    hybrid event platform: How to choose one?

    Julia_RockzBy Julia_RockzDecember 27, 2022 Marketing No Comments5 Mins Read
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    Hybrid events are all over the place. the Covid19 Pandemic brought a great change in manifold things and one of the things was of events. After this pandemic, more and more businesses are adopting the concept of hybrid events and if you haven’t tried it for your business or organization then you may be doing a mistake.  You should look for a good and powerful hybrid event platform and ensure that you make the best use of it.

    You know since the need of the hybrid events is on the increase, it could be challenging for you to choose the right platform. Amidst so many platforms, it gets hard to pick a platform that would be perfect for your hybrid event. So, have a look at some points that you should have in mind when choosing a platform.

    The features of automation 

    Hybrid event app or platforms are compatible with overall automation software that help one facilitate events more effectively and efficiently, from planning to even execution. Making use of the multichannel automation software that tracks your overall event performance in real-time permits you to optimize your planning and even helps you drive better engagement for all your sessions and even streamline your overall marketing strategy. Also you cannot miss that these are cost-effective and generally save a huge of time.

    Personalisation  

    Personalization or customization is one of the most critical aspect that define the result of the event. Your hybrid event is going to need its own arrangements, requirements and even theme. To make sure this thing happens, every element of your venue has to be completely customizable as per your needs, no matter chosen from predefined themes or even designs built from scratch. Ultimately, the point is all the different aspects must be an accurate reflection of your overall brand, its themes, and even its purpose.

    Live and Semi-Live alternatives 

    A semi-live type of session is when you have a pre-recorded type of session that plays with live Q&As and other sort of elements. Pre-recorded media simply offers hosts and organizers a pinch of flexibility once you are talking about presenting the content. On the other side, live media offers a pinch of immediacy that helps one have a better level of connection. Having a blend of both is going to help keep your audience engaged across the duration of the event.

    Interactives areas & Spaces

    A hybrid event app or platform includes a lot of simulated spaces that replicate some of the spaces at in-person type of events, to give its users a close to real experience. A welcome type of lounge for attendees to view the overall agendas, see introductory videos, and even acquaint themselves with the entire event. A proper conference hall to organize keynotes, proper sessions, panel discussions, and even more. 

    There could also be an exhibition zone that includes personalized & QR-enabled hybrid booths for partners to simply display their products & services. An information desk that simply distributes all the necessary information for the audience, promising users a seamless event experience.

    Powerful Networking

    Networking is the main reason why one attends any sort of event- on-site or even hybrid. Provisions for networking is going to permit your audience to simply do interactions in a seamless manner with hosts and even other types of participants in the event. Having a networking lounge wherein on-site and distant attendees can interact and develop relationships is going to promise an interconnected event experience. This can have really huge sized benefits in terms of enhancing the overall audience involvement.

    Proper Communication

    Having easy communication channels during your hybrid event is not just facilitate engagement but will even ramp up audience participation. Both engagement and even networking are crucial to the success of a virtual event, and enabling your participants to communicate and even connect with each other conveniently will help you achieve that. Features such as agenda-specific chat rooms will aid the attendees in getting involved and connect with each other better.

    Interactive facilities 

    On-platform elements such as the overall quizzes, polls, games, Q&As, etc. not just enhance the overall engagements but also actively gets distant attendees directly involved with hosts & everyone present in the event. Such a thing also helps event organizers get feedback, gather data and understand their audience better.

    Impressive Branding

    No stone need to be left unturned when you are speaking of marketing opportunities for your brand. With the assistance of interactive booths, banners, even standees, and display screens to name a few, you can easily feature branding all across the virtual venue of the event as well and deliver a branded event to distant attendees.

    Comprehensive Analytics & Reporting

    Real-time comprehensive analytics is one of the most critical advantages hybrid events offer. An in-built activity tracker makes sure that you don’t miss out on any sort of valuable information relating to audience behaviours. Some examples of details you must expect to have access to are  like how many folks attended the event, the time of their attendance, the activities they simply took part in, and even so on.

    Conclusion 

    To sum up, since you know well about all these areas, make sure that you consider them when choosing a platform for your next hybrid event.

    Julia_Rockz

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