Email marketing is an essential aspect of digital marketing for both small and large-scale businesses. Unfettered access to your customers’ inboxes can open massive doors to sales and consolidate customer relationships.
Let us assume you have an audience you wish to inform about the latest bookmaker promotions, you would need a top-notch email marketing platform to launch the campaign and measure results.
Having established that email marketing is a priority for your business goals, you must, however, choose the best platform.
There are several great email marketing platforms today, however, not all of them might be suitable for your particular kind of business.
Let us look at the best five email marketing platforms today and how they compare against each other.
-
Constant Contact
Constant Contact tops the list of the best email marketing platforms in 2022. This platform is beginner friendly, easy to use, and provides free access to many features.
For those new to email marketing, Constant Contact provides a beginner’s toolkit that makes it easy for you to navigate and harness the platform.
They have an all-encompassing features checklist which includes Facebook and E-commerce integration, an unlimited number of emails, tracking and reporting, and social media sharing.
Their plus accounts provide more features such as full email automation, A/B testing, exciting campaigns, and surveys and polls you can send to customers.
The best part about using Constant Contact is you get 60 days free using the full email services. They also have great customer support with a lot of helpful resources.
2. HubSpot
Hubspot is a favorite for many digital marketers and business owners. They have earned a reputation for being super easy to use while providing a strong suite of features.
They provide a drag-and-drop email builder and several other templates, making it easy for anyone to create exciting newsletters.
What’s more? With Hubspot, you can personalize emails for your customers based on the information you have at hand. The Hubspot suite does not only provide enterprise-level email marketing; they integrate other important tools such as CRM, sales tools, website builders, automation workflows, and even a website builder.
On the free plan, you get up to 2000 emails and an unlimited amount of subscriber storage.
3. SendinBlue
This is another email marketing platform that is great for both startups and large enterprises. SendinBlue gives you the easy drag-and-drop feature for beginners and automatic follow-up emails. With SendinBlue you can also easily segment your customers, allowing you to send specific emails to a targeted audience.
They also provide AI algorithms that let you know the best time for sending bulk emails. This is a great feature that lets users maximize email delivery and reception.
SendinBlue’s free plan also allows you to send up to 300 emails per day with an unlimited number of contacts.
They are constantly improving and have recently upgraded their premium plan to include more advanced email marketing features. This email marketing platform is great for increasing your customer base
4. MailChimp
MailChimp is one of the most popular email marketing platforms around. This is due to their free email marketing plan. They also have easy integration with several platforms, including WordPress, Shopify, Magento, to mention a few.
With MailChimp, you can send as many as 12,000 emails to 2,000 subscribers. Although the free plan does not have as many advanced features as Constant Contact or SendinBlue, the paid plans do have a number of them.
These include advanced customer segmentation and A/B testing.
5. GetResponse
GetResponse has indeed earned its place on this list. GetResponse makes email marketing so simplified, especially if you are a beginner.
The automation tools from GetResponse completely expose you to the comfort of smart email marketing. No hassles with this email marketing service.
With a simple drag-and-drop builder, you can quickly trigger powerful campaigns and partition your contacts into groups to which you can send targeted content.
You will be engrossed with mesmerizing landing pages of GetResponse, you will enjoy A/B testing as well as other autoresponders.
Another amazing addition to this service is its captivating compatibility with Google Docs, SalesForce, ZenDesk, and a host of other third-party software deployed for lead generation.
GetResponse comes with a 30-day trial at no cost. The paid plans of GetResponse begin at $15 for a month.
Dropping the curtains, we have extensively gone through the leading email marketing services this year, spreading from Constant Contact, Hubspot, SendinBlue, and MailChimp down to GetResponse.
Therefore we can now confidently say you now have a good knowledge of the options available to you to email marketing services. With all the convenience and automation these platforms provide you with, it is time to start using one today; to nurture your leads, engage customers and make sales!
You can check them out individually to see which of their features are best suited for your business.
