Organic traffic is one of the best ways to increase the number of website visitors. Your website gets organic traffic from search engines and other sources without spending a thing — you don’t have to pay for it. Marketers optimize their web pages for readers and search engines. A study shows that it accounts for more than 53% of website traffic in 2022.
Despite being fast & effective, pay-per-click visibility can disappear if you stop paying. Organic traffic, on the other hand, has a longer lifespan. The benefits of organic search traffic are plentiful, so let’s dive right into determining why you should invest in them.
Attract Highly Qualified Traffic
Organic search traffic can attract high-quality traffic, which may likely convert. If the traffic you receive is not qualified, you will receive less return on your marketing investment and waste money on leads that will not convert. A great website is worthless without traffic; that traffic should be qualified and convert visitors into buyers.
The organic traffic on your platform includes users who have found you through Google searches for relevant keywords. For your site to rank higher in search results, SEO uses content strategy, website optimization, and various other techniques. Besides, organic listings at the top receive 36.4% of click-throughs, and Google results on page one get 92% of traffic.
Conversions From Local Search Lead to In-Store Sales
Did you know 76% of people who find a business on their smartphone visit it within a day? For this reason, local SEO is vital for companies. Despite intense competition from large-scale competitors, small, local businesses have flourished thanks to local SEO.
These businesses can gain prominence in this sector by doing the following:
- Use a multilingual link building service to boost traffic by building local links.
- Add their business to Google Maps.
- Identify the company’s address, contact numbers, and opening and closing times.
- Use location-based long-tail keywords to create local content.
- Take advantage of Google’s Local 3-Pack.
Your business will gain a lot of traffic once you implement a local search strategy. The advantages of this strategy include being able to implement it both online and offline.
Delivers Quality Leads
You can generate more sales leads with organic traffic. According to Hubspot, organic traffic from SEO is more effective than paid search, social media, and even email marketing. High-quality traffic comprises visitors who are more likely to convert into customers or reach other goals.
Because organic traffic generally comes from users searching for what you offer, it tends to be of higher quality than paid traffic. You’re more likely to convert them into customers or clients since they’re already searching for information about your business.
Impacts Website Credibility
On Google’s SERPs, only high-quality links appear. The first page links on the search results are therefore trusted. You will gain more trust if people regularly see your website appearing on SERPs. You can establish authority using SEO strategies like backlinks, content marketing, mobile optimization, and keyword research. These techniques will build your reputation and earn your users’ trust.
SEO is essential for establishing an excellent reputation. Many people view social media marketing as a viable alternative to SEO, but their reach is limited. Although Facebook and Instagram are popular, they cannot match Google’s reach. A reputation that lasts requires SEO. For this purpose, you can leverage your SEO strategy and social media marketing to enhance your traffic.
Ensures High Return on Investment
A study showed that organic traffic had a very high return on investment of over 275%, versus social media traffic, which had a return of about -90%. ROI is a measure of the value you receive for an investment you make.
Assume you pay $1000 to a content writer for five blog posts.
As a result, your search engine results improve, and you receive two customers who ultimately purchase something from you, resulting in a $1500 profit.
Therefore, your profit would be:
- $1500-$1000 = $500.
Thus, your ROI would be:
- ($500/$1000)*100 = 50%.
Despite this looking simple, ROI calculation, especially for traffic, isn’t as straightforward as it may seem. The calculations are pretty detailed and depend on the goals you set.
Organic search traffic is your best bet if you want to increase sales or establish yourself as an industry expert. It’s a proven method for attracting prospects and converting them into clients. Your blog needs it, even if it only contains a few posts. If users can’t discover your pages, they won’t be able to check out what’s on them.