Content optimisation is the practice of improving content, making certain that it stands the best possible chance of reaching its desired goal. Whether that be to rank in a search engine, increase social shares, attract customers and turn leads into conversions, content optimisation guarantees you visibility, rankings, traffic, leads and sales.
Optimising content for SEO as compared with optimising content for conversions requires two very different approaches. Optimising for SEO demands for keyword research, whereas optimising for conversions requires copywriting and a product-led approach.
You may have the best-written article on the web, full of interesting insights and meaningful advice. However, if search engines cannot find your article, people are not interested in it, or it has been pitched toward the incorrect audience, it is very improbable to aid you in achieving your content marketing goals. Therefore, with the help of an SEO agency, you can improve your organic search rankings with effective SEO strategies.
Length Of The Content
Over the years, 300 to 500 words for an article was enough to rank. In more recent times, we are starting to see that this simply is not the case anymore.
Google has previously mentioned that word counts are not a ranking factor due to the fact that word counts do not necessarily mean that content is more favoured over content that does currently rank. Although, with that being said, research has shown that longer forms of content do perform better as it leads to an increase in links which does influence ranking.
Creating blog posts that range from 800 to 1000 words or more showcases to other people that you have a great deal of helpful information and insights in relation to a specific topic. Correspondingly, Google will notice such articles. It is recommended to write on topics that are not too brief that you can discuss it in less than 800 words, but not too long where you can potentially lose the interest of a reader.
Utilise Headings To Break Up Text
The way in which you structure your articles is very important when it comes to content quality. In its simplest form, a blog post should contain one main heading, reserved for the title of the post, in addition to other smaller headings to break up the content into various sections. The last thing a reader wants to do is scan through one giant wall of text. Breaking up your content can ensure that visitors to your site stick around rather than bounce off your site to go and read something else that is more appealing.
When it also comes to structuring your website, utilising this technique can allow your website to be crawled more smoothly and effectively, and it also issues a service toward your audience. Breaking up the flow of your written content on your website is very beneficial as it authorises your audience to take in and remember the information that was placed in front of them.
In addition to headings, you can also contemplate using bullet points, numbered lists or even images to break up your content.
Try Not To Overuse Your Keywords
When writing content, it is vital to have your focus keywords in mind. Although, it is important to steer clear of forcing too many keywords into one post. If you repeat a keyword in your post more than 3% of the time, it will work against your objectives of optimising your content for Google.
This does not mean that keyword research is not essential. Keyword research is crucial for search engine optimisation. Choosing the appropriate keyword is beneficial as it is what you anticipate one to be searching for when they are reading through your blog post. A great tip is to observe your purpose behind utilising a specific keyword. For instance, further into simply anticipating what your audience may search for when looking for your blog post, reflect on ways in which a keyword can unveil the potential to discuss more aspects of the word itself.
Avoiding forcing too many keywords into your content can be accomplished if your topic is broad enough that you can write about its numerous elements.
Are you ready to instil best search engine optimisation practices to get the most out of your content efforts?
In order to remain relevant within the online environment, it is important that you optimise your content for SEO. Optimising your content for search engines can help it rank better so that you will achieve more of your content and marketing goals. The addition of SEO services has the highest return on investment than any other digital marketing strategy. Optimising your web content guarantees that your design and content are in line with search engine best practices and has the ability to match your web content with a user’s search query.