Websites these days tend to pay much focus on link building. After all, it is considered to be the most vital and toughest part of the digital journey. But not every time the efforts put on link building get paid. For example, a badly done SEO can simply ruin the total effort – See More about how SEO works. But what about the impact of a web design on like building? Do we need a developer too besides going for the best link building service in New York? How important has web design become today for a business to get successful digitally? We will answer it all in this article.
There somewhere is this rumor going on that Peter Parker was the inventor of web design – ignore it!
The growing importance of web design in recent years!
Earlier when the internet had taken an entry between the common public, there were awes and aspirations heard. People found it otherworldly. Back then the world was still running on basic computers and landlines. Everybody was habitual of taking a shower, picking up the bag full of files, and going to the office every morning. If one had to send a document, there either was a postman standing with a smile or there was fax service. But to send an email over wires? It was revolutionary.
So, when the internet was around, web design was just a medium to upload the content and share it. It included some very basic HTML scripts. Then came SEO to make the internet work using a search engine. See more on how SEO helps businesses gain growth.
Because the internet was like a vast space, people needed some medium to look for things and thus came SEO to the rescue.
Now, at the present date, Google has indexed around 50 billion web pages. Content that is much more than what we humans need. Such that businesses look for Link Building Service in New York to help them out. But when people thought that everything was in line a few years back, Google saw an issue. There was content, but the websites it was uploaded on were poor. These websites were terribly slow, insecure, broken, and had a bad user interface. And this required a fix and web maintenance.
Recently, back in the year 2021, Google announced that the quality of web design will be directly impacting the SERP ranking. Core Web Vitals were announced for a reason. And here is why!
Core Web Vitals and their importance!
Core Web Vitals solely focus on the quality of web design. It is a set of factors that together decide if a page is good for user’s experience or not. Here are the web vitals that impact a website’s ranking on SERP –
- Core Web Vitals
- Page Loading Speed – LCP
- Delay in interaction and response – FID
- How fast do web elements take their place – CLS
- Other Web Vitals
- Mobile Friendliness
- HTTPS and Security
- No intrusive interstitials
The focus was clearly seen to provide a better user experience. After all, who would like to sit in a smelly restaurant and eat despite it serving the best dish in the town? This same thing was in the focus. And thus, apart from link building service, web developers started seeing huge demands for their work.
But contrary to many beliefs that web design only serves aesthetic purposes, it also helps accelerate the link building. Here is how!
How web design boosts link building efforts!
Link Building is less of a process and more of a consequence. It happens when few things come together. Indeed, when you buy quality links from any link building service in New York, you get backlinks. But it is not the only way of getting backlinks.
Take this simple scenario to get some clarity. Suppose you have opened a cinema theater in the town. Now, you want people to come sit inside and enjoy some good cinema indeed. For this, you want the theater to get famous. You may either do marketing for this. And suppose you hire a marketer and the word spreads out that a new player has come in the town to serve pleasing pictures to the craving eyes. People come in and watch the movie. But alongside the movie they also watch the pathetic condition of the seats, the air conditioner, the rusty fate, and screeching rats inside. What do you think the next thing will be that will spread out? Indeed, that the theater is bad and you need not to visit it anymore.
The same works for web design. You might bring people in using some marketing methods, but a poor web design can ruin it all. It is like you have spent millions to bring people in your restaurant but forgot to spend some thousands in the interiors.
1 – Good web design helps in higher customer retention rate!
When people find a website poorly built, they gradually stop coming over to it. It leads to an increase in bounce rate and lower session rate. The result? Google brings down your website’s ranking on the SERP.
And Google does not even have to wait for the bounce rate. If you fail at Core Web Vitals now, you are good to go down on SERP.
When a website does not show up on the first SERP, it loses the potential customers and thus some more potential natural backlinks.
2 – It helps in natural link building!
We all know how natural backlinks are like the cream of the crop that everybody craves. Natural backlinks tell us that the website is exceptionally good and its content otherworldly. This not only boosts the confidence of the working team but the ranking of the website.
When people find a website aesthetically smooth and beautiful and its content valuable, they share it. This sharing helps in getting natural backlinks. When more backlinks happen, the word gets spread more. And in no time the flower blooms and the tree spread its branches in vernal joy.
Link Building is important. We all know this. But alongside you must not ignore the value of a good web design. See more on how things work together to help a website come up on the SERP. The first search page is what holds the bag full of gold. No more than 10% of all users click on the second result page. This states the immense value that the first result page holds. If you have a website that you want to see grow, never ignore your SEO and web design.