In the present time(s), we have seen the surfacing of podcasts, live streaming, audio books and other mediums for storytelling in the digital sphere. While we have been witnessing advancements every other day, we have also seen a lot of mediums and conventional systems taper off. However, the radio is one technology that has stood the test of time. The reason why people tune in to the radio regularly is beyond its interesting programmes and radio shows; it usually would be because of a Radio Jockey (RJ) who navigates the show effortlessly. We might presume that radio jockeying may not be relevant anymore with almost everyone running their own podcasts. That isn’t the case and this article will dive into telling you why radio jockey skills are still in demand.
What Does a Radio Jockey Do?
The role of a radio jockey may vary based on the kind of show they host on the radio. RJs are responsible for:
- Preparing a script for their show
- Coming up with creative ideas
- Navigate the show in a way that creates retention
- Record advertisements
- Interacting with people and hosting interviews
- Convey relevant information to listeners
- Draft a schedule for the duration of their show
- Being spontaneous with certain segments
- Playing song requests via phone-ins
- Creating healthy conversations
Speaking continuously without instant feedback or understanding what the listener might be feeling is not an easy task. Yet, radio jockeys – with time and practice – do it effortlessly. We are, now, further going to dwell into knowing the necessary skills for become a radio jockey.
Why Are Radio Jockey Skills Still in Demand
According to Radio.Co: “Radio reaches 90% of adults aged 18-34, 94% aged 35-49 and 91% aged 50 and older. That being said, here are our thoughts on why radio is still popular today”. To keep the game going and to have more people tune in to radio stations, the space requires more talented and skilled Radio Jockeys. Below is an image with graphs that show the percentage of popular songs being discovered across mediums. As shown, it is quite understandable how radio plays an important role in introducing new things to listeners.
Source: Audacy
Longevity of Radio
For quite a long time, there have been debates about the continued existence of radio. While some agree that radio is now out-dated, the medium has proven to be resilient. This correlates to the skills a Radio Jockey has. They play a pivotal role in ensuring that the radio remains resilient. It is through engaging programmes on the radio and the proficiency of a radio jockey to handle shows, that FM and AM stations keep growing.
Storytelling and Communication
Effective communication is an important aspect of getting people to listen. However, when we are unable to put a face to the voice or we are not able to see someone while they are speaking, it can get challenging. This is not the case when it comes to using the radio. A good radio jockey knows how to craft their words in a way that intrigues the listeners. This isn’t mere words but is storytelling. An RJ has the capability to convey things to listeners without making it seem unvaried or monotonous.
Connecting With People
Tuning in to the radio is entirely one person speaking and the other person listening. Forming a connection without instant responses is not a cakewalk but RJs make it seem very easy. This can be, far and away, understood if we look around us. At home, we mostly have our parents or grandparents or any family member talking about their favourite radio station and RJ as if they were part of the family. Back then and even now, families tune in to their favourite show during the specific time it is broadcasted. There is so much about the radio that takes people away from reality. It is easy to tune in to, easy to use and is accessible for all people.
Keeping It Interesting
Irrespective of the kind of medium we access, things can seem to be tedious and boring after a while. That is often a challenge for a medium solely relying on audio for messaging. However, a skilled radio jockey has the flair to keep things interesting. This requires planning, preparing scripts for the programme, understanding what the average listener might want to hear and keeping up with trends. With fun games, quizzes, trivia, news updates, playing listeners’ favourite songs and much more, a radio jockey works towards making their craft and the radio a people’s favourite.
Radio and New-Age Mediums
The accessibility of radio has grown tremendously over the years. With advancements in technology, you can access the system and functioning of a radio via your phone, desktop and laptop. Apart from accessibility, RJs now use social media to garner traction to their programme and also communicate/interact with their listeners. This helps radio jockeys connect better with people and broaden their visibility.
Embracing The Old and The New
Most new-age FM stations often pay homage to conventional formats of radio broadcasts; some of them are radio dramas, live concerts via the radio, comics and soap operas as well. This shows us how the medium is here to stay for all generations to embrace. The adaptability of the medium isn’t often discussed; Radio Jockeys hone their skills according to genres and evolving trends. This is important for them to be relevant and stay updated. The radio definitely is the best of both worlds. Remembering and experiencing the past all the while exploring and embracing what is new. Definitely a game changer.
Paving Way For Imagination
Imagine you have chores to do but the task does not seem interesting. You tune in to your favourite radio station and you begin doing your chores. You barely notice time passing by, you are being entertained by the broadcast and you get all your tasks done. While listening to someone speak and getting your errands done, you are doing a lot of thinking. This could be mostly about everything you are hearing. There’s a lot of room for imagination and interpretation. You get to paint your own picture in your mind. The radio does not take away all your time. You can listen to it while driving, tidying up, doing the dishes, cooking etc. It gives you the flexibility to perceive ideas in your own unique way. This is the skill mastered by a radio jockey. The role of an RJ is more than just playing music and recording advertisements. They make their listeners think and imagine by connecting with them through audio.
Conclusion
If you aspire to become a radio jockey yet you are wondering if the career is promising, fret not; it indeed is promising and ever-evolving. More horizons within radio jockeying are opening up with institutes offering diploma programs and certifications that equip you with skills required for a radio jockey. The proficiency of an RJ is crucial for the subsistence of radio. As the framework of media, predominantly, transforms; the demand for RJs will also substantially increase. You can read more about the AAFT ‘Certificate in Radio Production and Jockeying’ program.