If you’re looking to stay ahead of the curve in SEO, then you’ll want to pay close attention to the trends that are set to dominate in 2022. According to Thrive SEO Agency, by optimizing your website and content around these trends, you can expect to see a significant boost in visibility and leads generated from your traffic. In this article, we’ll take a look at some of the most important SEO trends for 2022 and outline how you can capitalize on them. So, if you’re ready to get ahead of your competition, then keep reading!
- Mobile-First Indexing
With over 60% of internet traffic now coming from mobile devices, it’s no surprise that Google is shifting its focus to mobile-first indexing. This means that Google will now index and rank your website based on the mobile version of your site, rather than the desktop version. As a result, it’s critical that your website is optimized for mobile devices. This includes having a responsive design that scales to different screen sizes, as well as ensuring that your content loads quickly on mobile networks. You can also improve your mobile SEO by using Accelerated Mobile Pages (AMP) to load your content even faster on mobile devices.
- Voice Search Optimization
Another major trend that’s set to take off in 2022 is voice search optimization. With the popularity of virtual assistants like Amazon’s Alexa and Google Home, more and more people are using voice commands to search the internet. As a result, it’s important that your website is optimized for voice search. This includes using natural language keywords and phrases, as well as structuring your content in a way that’s easy for voice assistants to understand. By optimizing your site for voice search, you can ensure that you’re getting seen by the growing number of people who are using this type of search.
- Visual Search Optimization
Visual search is another trend that’s on the rise, thanks to the popularity of visual-based social media platforms like Instagram and Pinterest. People are now used to seeing images and videos as a way to consume content, which means that they’re also more likely to search for products and services using visual keywords. As a result, it’s important to optimize your website and content for visual search. This includes using high-quality images and videos, as well as tagging your visuals with relevant keywords. By doing this, you can ensure that your website appears in the results when people are searching for products and services like yours.
- User Experience (UX) Optimization
User experience has always been a important ranking factor for Google, but it’s set to become even more important in 2022. This is because Google is now placing a greater emphasis on user experience when it comes to ranking websites which they call as Google Page Experience. As a result, it’s important to make sure that your website is designed with the user in mind. This means having a well-designed and easy-to-use interface, as well as providing helpful and relevant content. By optimizing your website for UX, you can ensure that you’re providing a positive experience for users, which will ultimately lead to better rankings.
- Schema Markup
Schema markup is a code that you can add to your website to help search engines understand your content. This code helps to give structure to your content, making it easier for search engines to index and rank your pages. Thrive Link Building Agency added that schema markup can also help your website appear in rich snippets, which are featured snippets that appear at the top of the search results. These featured snippets can help to increase your click-through rate, as they provide users with more information about your website before they even click on your result. As a result, adding schema markup to your website can be a great way to improve your SEO and get more traffic.
- Local SEO
Local SEO is another important trend that’s set to take off in 2022. This type of SEO is designed to help you rank for search terms that are specific to your location. For example, if you’re a business in Los Angeles, then you would want to optimize your website for local searches like “Los Angeles business” or “Los Angeles services.” By optimizing for these local searches, you can ensure that you’re getting seen by people who are searching for businesses like yours in your area. In addition, you can also use local SEO to appear in the local pack, which is a featured section of the search results that includes three local businesses. appearing in the local pack can help to increase your click-through rate and get you more traffic.
By keeping these six trends in mind, you can ensure that your website is well-positioned for success in 2022. By staying up-to-date with the latest SEO trends, you can ensure that your website is getting seen by the right people and generating more leads. Lastly, working with a digital marketing agency would prove to be beneficial as they know what strategy would work best for your type of business. Just remember to look for the most reputable one!
About the author
Ron Evan Del Rosario is a Digital Marketing specialist and a writer who enjoys writing about traveling, psychology, and digital marketing. Nearly four years ago, he accidentally stumbled into the digital marketing field. Currently, he is based in Taiwan, taking up an MBA with a marketing focus. In his free time, he enjoys karaoke, window shopping, and watching Netflix.