If you chose Mailchimp as your email marketing tool, you likely wanted a way to consolidate your data of your audience, marketing platforms, and insights in a single location. While Mailchimp is a suitable option, it may not scale effectively or offer more advanced capabilities found in other platforms, like Klaviyo. Here are some reasons we believe switching from Mailchimp to Klaviyo is worthwhile!
- Dashboard
While both dashboards are pretty much the same, you can check your email marketing campaign profits. But, you have a few differences between them:
- Revenue breakdown: Klaviyo gives a breakdown of the revenue of automated emails.
- Percentage of aggregate revenue: Klaviyo depicts your aggregate revenue percentage from emails.
So, if you wish to get a deep insight into money, Klaviyo offers it on the dashboard, helping you find which campaigns are working for you.
- Campaigns
Klaviyo and Mailchimp offer similar campaign builders with drag-and-drop blocks. However, their product block functionalities differ. Klaviyo allows you to utilize the product feed or select items from your e-store, generating recommendations depending on metrics like ordered and viewed products. Mailchimp only allows you to display famous products, tags and detailed categories, as well as collections.
- First in the market
Klaviyo revolutionized the market as the first email service provider to seamlessly integrate with eCommerce channels like Shopify, bringing in real-time customer information, order data, and events, such as add-to-cart and views of product. This breakthrough allowed for synchronized email campaigns and segmentation depending on real-time customer information, marking a significant shift in the industry.
- Analytics
Both platforms have user-friendly reporting equipment, but for deep comparative study between automated emails and campaigns, you need a PRO account upgrade in Mailchimp. In contrast, Klaviyo offers this as a general feature without any extra pay, and also allows personalization of report views and saving of multiple views.
- Flow and automation
Klaviyo’s automation builder is user-friendly and dynamic, allowing you to drag-and-drop actions and filters to visually construct your automation. In contrast, Mailchimp’s builder is more logic-based, where you can only add emails.
Klaviyo also offers a “Browse Abandonment” feature that is not available in Mailchimp. This trigger sends an email to shoppers who viewed but did not purchase a product, displaying the products they witnessed. It also offers an opportunity to capture potential consumers who browsed products, permitting marketers to target better customer segmentation beyond just those who abandoned their cart
- Segmentation
Mailchimp offers list-based segmentation with “Groups” and “Segments,” while Klaviyo offers an array of prospects to create and divide your emails by behaviors, transactions, or events. Klaviyo allows for deep customization by segmenting customers depending on specific actions, such as viewing a certain product multiple times or purchasing on a specific day. Additionally, Klaviyo has a Facebook integration audience targeting more customizations options.
- Pricing
Klaviyo’s pricing model is subscriber-based, which means you only pay for active subscription. They also provide an additional add-on cost for SMS service. With Klaviyo’s free plan, you won’t be charged till you commence sending, making it ideal for new clientele starting SMS marketing to grow the clientele list.
Mailchimp, on the other hand, is list-based, which means if a contact is on multiple lists, you’ll have to pay for that same subscriber multiple times. For example, if [email protected] is on six lists in Mailchimp, you’ll be charged six times for one subscription.
Do you need any further reasons to move to Klaviyo? Speak to experienced Klaviyo specialists and discuss your needs now.
