SEO is an ever-changing industry, and what works today may not work tomorrow. That’s why it’s important to stay up to date on the latest trends in SEO and even try to get ahead. With this in mind, we’ve compiled a list of aspects of SEO that we believe will grow in popularity in 2023.
Mobile-First Indexing
Naturally, since more and more people are using mobile devices to access the internet, search engines are starting to index websites based on their mobile versions first. This means that if your website isn’t optimized for mobile, it’s likely to rank lower in the search results. What does this mean? Long story short, make sure your website is responsive and has a mobile-friendly design.
If your website isn’t responsive to different screen sizes, you could be missing out on a lot of traffic. In fact, over 60% of internet traffic is now mobile, so it’s more important than ever to make sure your website is designed with mobile users in mind. If you’ve been sticking valiantly to traditional desktop experiences, it is now foolish to ignore the growing trend of mobile traffic.
Voice Search
Alexa, Siri, and Google Home are just a few examples of voice-activated assistants that have become increasingly popular in recent years. As more and more people use these devices, voice searches will likely become even more common.
If you want your website to be found through voice search, you need to make sure that your content is optimised for it. Among other things, this means using long-tail keywords, natural language, and simple sentences.
AMP
AMP, or Accelerated Mobile Pages, is an open-source initiative that aims to improve the performance of mobile web pages. AMP pages are designed to load quickly, and they can be easily identified by the little lightning bolt icon that appears next to their URL in search results.
While AMP pages are not technically a ranking factor, they do tend to perform well in search results. This is likely because Google gives priority to pages that load quickly, and AMP pages are designed to do exactly this.
Great Content
With the Helpful Content update, Google is now rewarding pages that are useful, informative, and well-written. This means that if you want your pages to rank well, you need to make sure that your content is helpful and informative.
It can be difficult to write great content, but it’s worth it if you want your pages to rank well. If you’re not a good writer, you can hire someone to write content for you. Just make sure that the content is well-written and informative – for example, SEO experts in Columbia can help create great content that will improve your website’s ranking.
Schema Markup
Schema markup is code that you can add to your website to help search engines understand your content. It can be used for things like products, reviews, events, and articles. Adding schema markup to your website can help your pages rank better in search results. How does it work? When you add schema markup to your website, you’re essentially giving search engines extra information about your content. This can help them understand your content better and give it a boost in the search results.
If you pay attention to these trends and make sure your website is optimized for them, you’ll be in a good position to rank well in 2023. Why not invest in an SEO company that can help you with this?
