When choosing an asphalt paving contractor or looking for asphalt paving companies near me, there are many factors to consider. These factors include reputation, website design, email marketing, and cost. Shopping around and asking for referrals before making a final decision is essential. If you find a low-cost contractor, do a background check. You also want to ensure the contractor you hire has all the proper licenses and insurance.
Website Design
A well-designed website is an integral part of a successful online presence for an asphalt paving company. The design should emphasize quality content, avoid technical terms, and be easy to read. A good website will also include a company logo, ideally large and prominent. In addition, the website copy should be search engine optimized (SEO), which makes it easier for search engines to understand and rank the website for relevant keywords.
If possible, the website should feature pictures of completed projects. For example, the homepage should feature an image of a newly paved road. The pictures should be clear and show the high quality of the work. It is also best if the photos are high-resolution and evenly contrasted. A blurry image is not appealing to visitors and could make the website seem unprofessional.
Email Marketing
Email marketing is a very effective way to promote your products and services. It also allows you to develop relationships with your customers. You can send out newsletters to your subscribers, updates on your company, and promotions of special offers. This can be a powerful way to set yourself apart from the competition. In addition, you can send automated emails to remind your customers to schedule work.
It’s essential to use the right tracking system for your marketing campaign. Once you have a tracking system, you can see which campaigns bring in the most leads. You can also see which web pages generate the most conversions.
Reputation
Collecting reviews is one of the best ways to improve your company’s online reputation. Positive customer reviews can help boost your visibility in Google and help you reach new customers. It can also help you build a better relationship with your customers, leading to positive word-of-mouth.
It’s essential to read reviews on different platforms. While these platforms do their best to eliminate false reviews, it’s still important to read different opinions about a business. This way, you’ll be able to spot any problems that you would overlook otherwise.
Cost
Many factors go into determining the cost of asphalt paving, including the type of material used, the size of the project, and the time needed to complete the work. In addition to the price of the material itself, paving contractors must also account for transportation costs. These include the cost of hiring professional drivers and the cost of transporting the materials. Additionally, asphalt is a petroleum product, and the price of the material fluctuates with the oil market.
Asphalt paving costs depend on several factors, including the materials used, the project’s size, and the area’s current state. The cost may also be affected by the driveway or existing pavement condition. Additionally, the price may vary based on the number of slopes and curves.
Precautions to Take in Cold Climates
The cold climate can have a significant impact on asphalt pavements. This is because the ice and snow on the pavement’s surface can erode the asphalt and affect its structural integrity. This can lead to large cracks and potholes. This weather can also lead to asphalt surfaces disintegrating over time, leading to costly repairs.
Cold weather can also affect the compaction rate of hot-mix asphalt. This means that the paving crew must pay special attention to keeping the mix at the proper temperature before placing it. In addition, cold temperatures can cause the asphalt to cool more rapidly than usual. As a result, the compaction process can be less efficient during this time because the asphalt becomes chunky and stiff.
Avoiding Scams
One of the most significant ways to avoid scams when hiring asphalt paving companies is by looking for a reputable company with a solid reputation. It is also essential to look for a company that offers a written contract to ensure you know exactly what you’re getting. Unfortunately, many paving scams do not provide any binding documentation, including a warranty.
Often scammers will promise great discounts without ever providing an accurate estimate. They will also demand upfront payments without informing their victims of the costs. Then, once they finish the project, they increase the price to make up for the cheap materials and sub-par artistry. Sadly, the L&I receives dozens of complaints yearly about these scams.
